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DELIVERY MODULE 2 to 3 weeks

Website Addon・Conversion Strategy

Run three strategy workshops to map the customer journey through the existing website and design conversion paths, delivered as a documented strategy with wireframe-level page flow diagrams and client sign-off.

Delivery module

AU$1,440

2 to 3 weeks

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What this module actually does

Included

Client has a documented conversion strategy showing how visitors should flow through their website from entry to conversion.
Client has a page flow and site structure document with wireframe-level diagrams showing the recommended navigation hierarchy and internal linking.
Client has page-by-page recommendations for where to place conversion elements, ranked by expected impact.
Client and King Henry are aligned on the strategy before any build work begins, preventing wasted effort on the wrong things.

Not included

Implementation of any recommended changes (separate build module required, see Website Addon Starter Conversion Optimisation)
Copywriting or content creation for any page
Paid advertising strategy, campaign setup, or landing page design for paid traffic
Analytics configuration, tracking code installation, or reporting setup
Ongoing strategy support beyond the 3 included sessions
Website hosting, domain configuration, or CMS platform changes
A/B testing or conversion rate analysis
Design mockups beyond wireframe-level fidelity
Graphic design, visual branding, or brand identity work
Email automation or nurture sequence design
SEO auditing or keyword research
Competitor website analysis

How it runs

Kickoff

We confirm exactly what the module needs to do and sort out the access we need, so there's no delay once work starts.

Build

We build and configure the module in your portal, working from the scope we agreed.

Handover

You get it tested, documented, and walked through with your team.

What we need from you

Access to the live website (view access at minimum), needed before Strategy Session 1
Viewer access to your website analytics (HubSpot or Google Analytics) if you have it, needed before Strategy Session 1
Your current conversion goals (for example enquiries, call bookings, downloads), needed before Strategy Session 1
The people who will attend all 3 sessions, and who signs off the strategy, needed before Strategy Session 1
Any existing sitemap or page hierarchy document, needed before Strategy Session 2
Brand guidelines or style guide if you have one, needed before Strategy Session 3

What do I actually get at the end?

A part of your HubSpot portal that's built, tested, and documented, plus a handover so your team knows how to use it.

How long does it take?

The timeline shown above is a rough guide for this module, counted in weeks from the point scope and access are confirmed. It moves with how quickly your team can give us access and sign-offs.

Can this be combined with other modules?

Yes. Modules are often bundled into one Build Project, so if you need more than one, we scope them together.

Want this module in your scope?

Enquire and we'll come back with timing and how it fits with everything else you need.

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