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DELIVERY MODULE About 2 weeks

Nurture & Re-Engagement Programs

Build email nurture workflows in HubSpot to convert new leads, recover closed-lost opportunities, and reactivate cold contacts using automated, segmented email sequences.

Delivery module

AU$1,120

About 2 weeks

Enquire About This Module Enquire About This Module

What this module actually does

Included

Client has a new lead nurture workflow that automatically educates and warms inbound leads through a structured email series.
Closed-lost deals trigger a recovery sequence after a defined cooling-off period, giving the sales team a second chance without manual follow-up.
Cold and inactive leads are automatically identified and run through a re-engagement series before being suppressed.
Segmented nurture tracks deliver targeted content based on persona, industry, or interest area.
A performance dashboard tracks enrollment, engagement, and conversion across all nurture workflows.

Not included

Email copywriting, content creation, or content strategy
Graphic design for email templates or email template builds
Sales sequences (one-to-one outreach from the CRM)
Marketing strategy or campaign planning
List building, data acquisition, or contact enrichment
A/B testing beyond basic subject line variations
Marketing Hub setup, configuration, or domain authentication
Lead scoring configuration
Custom email template HTML/CSS builds
Revenue attribution reporting
More than 5 emails in the welcome series
More than 3 emails per recovery/re-engagement workflow
More than 3 segmented nurture tracks
More than 4 emails per segmented track
More than 6 dashboard reports

How it runs

Kickoff

We confirm exactly what the module needs to do and sort out the access we need, so there's no delay once work starts.

Build

We build and configure the module in your portal, working from the scope we agreed.

Handover

You get it tested, documented, and walked through with your team.

What we need from you

Marketing Hub Professional or Enterprise (needed to send marketing emails from workflows), needed before Kickoff and Nurture Requirements Gathering
Partner Admin access to HubSpot, needed before Kickoff and Nurture Requirements Gathering
Final nurture emails ready in HubSpot as automated marketing emails, needed before New Lead Nurture Workflow (Welcome Series)
What counts as converted (for example a booked meeting or a lifecycle stage), needed before New Lead Nurture Workflow (Welcome Series)
The cooling-off period after a deal is lost, needed before Closed-Lost Recovery Workflow
How many days without engagement makes a contact cold, needed before Cold/Inactive Lead Re-Engagement Workflow
The segments for each nurture track and the property that identifies them, needed before Segmented Nurture Tracks
Which contacts should never be in nurture (for example open deals or customers), needed before Enrollment Criteria and Suppression Logic

What do I actually get at the end?

A part of your HubSpot portal that's built, tested, and documented, plus a handover so your team knows how to use it.

How long does it take?

The timeline shown above is a rough guide for this module, counted in weeks from the point scope and access are confirmed. It moves with how quickly your team can give us access and sign-offs.

Can this be combined with other modules?

Yes. Modules are often bundled into one Build Project, so if you need more than one, we scope them together.

Want this module in your scope?

Enquire and we'll come back with timing and how it fits with everything else you need.

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