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DELIVERY MODULE 1 to 2 weeks

Lead Scoring Configuration

Build a lead scoring model in HubSpot that scores contacts on fit and engagement, with built-in score decay, lifecycle stage automation and a reporting dashboard.

Delivery module

AU$880

1 to 2 weeks

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What this module actually does

Included

Client has a live lead score in HubSpot that rates contacts on fit and engagement.
Contacts move to MQL automatically when they reach the agreed threshold.
Engagement points decay over time so the sales team sees currently engaged leads at the top.
A dashboard shows score distribution, MQL volume and scoring trends.

Not included

Ongoing score calibration, tuning or threshold changes after handover
Custom code actions or custom-coded workflow steps
Lead scores built with AI (needs Marketing Hub Enterprise)
A/B testing of scoring models or threshold experiments
CRM data cleanup, enrichment or deduplication
Marketing automation beyond lifecycle stage changes (e.g. nurture emails, notifications, owner assignment)
Integration with external scoring tools or platforms
Company, deal or custom object scores
Removing or rebuilding reports and workflows that use an old score property

How it runs

Kickoff

We confirm exactly what the module needs to do and sort out the access we need, so there's no delay once work starts.

Build

We build and configure the module in your portal, working from the scope we agreed.

Handover

You get it tested, documented, and walked through with your team.

What we need from you

Partner Admin access to HubSpot, needed before Score Model Design
Marketing Hub Professional or Enterprise subscription (contact scores need it), needed before Fit Score Build
Ideal customer profile (industries, company sizes, job titles, locations), needed before Score Model Design
List of engagement actions you consider high-value (e.g. demo requests versus blog views), needed before Score Model Design
Current lifecycle stage definitions and any existing rules that change stages, needed before MQL Threshold and Lifecycle Transition Workflow
Any existing MQL or SQL targets you want the thresholds to match, needed before Score Model Design
How quickly an action should lose its value (e.g. after 3, 6 or 12 months), needed before Engagement Score and Decay Build

What do I actually get at the end?

A part of your HubSpot portal that's built, tested, and documented, plus a handover so your team knows how to use it.

How long does it take?

The timeline shown above is a rough guide for this module, counted in weeks from the point scope and access are confirmed. It moves with how quickly your team can give us access and sign-offs.

Can this be combined with other modules?

Yes. Modules are often bundled into one Build Project, so if you need more than one, we scope them together.

Want this module in your scope?

Enquire and we'll come back with timing and how it fits with everything else you need.

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