Managing projects across multiple tools has always been a nightmare. One update is buried in an email thread, another task gets lost in a Slack message, and suddenly the whole team is out of sync. Deadlines slip, responsibilities blur, and you’re left piecing things together at the last minute.
That’s why HubSpot’s announcement at INBOUND 2025 is such a big deal. The new Project object, complete with a Gantt chart view, brings structured project management directly into the Smart CRM.
This means you can finally ditch the patchwork of external tools and run your projects natively in HubSpot—keeping all your data, tasks, and reporting in one place.
The Project object isn’t about replacing Asana or ClickUp—yet. What it does is introduce a whole new type of data you can manage in HubSpot in a way that feels native, relevant, and familiar.
No more hacking projects into deal or ticket pipelines
No need to pay for Enterprise just to unlock a custom object
Direct Gantt chart timelines with drag-and-drop updates
Projects, tasks, and reporting fully connected to the CRM
This release signals that HubSpot is coming for the big project management tools—but for now, it’s a lightweight, CRM-first way to bring visibility and automation into your projects.
The Project object is a brand-new record type that lets you create and manage projects directly in HubSpot. Just like deals, tickets, or contacts, projects now live in your CRM—connected to the rest of your data and workflows.
Go to Settings > Data Management > Object Library
Tick Projects and click Confirm
Configure your properties, pipelines, and automation on the Project Settings page
The Project object (and the Gantt view) is available on Starter, Professional, and Enterprise subscriptions.
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Projects give teams a clear, connected way to track work in HubSpot without jumping across tools or losing visibility.
Until now, HubSpot users had to hack together project management with deals, tasks, or third-party tools. That meant:
Scattered information across apps
Manual updates between systems
Poor visibility of timelines and dependencies
With the Project object and Gantt chart view, you can now:
See timelines and tasks in one place
Track progress and adjust plans in real time
Connect projects directly to your CRM workflows and reporting
Keep cross-functional teams aligned around what needs to happen and when
The Gantt view is a visual timeline in HubSpot where you can see, drag, and update project dates.
Open any CRM index page (Projects, Deals, Services, or their Tasks)
Click View type and select Gantt
Drag & drop timelines – adjust start and due dates visually
Create & complete tasks directly inside the chart
Filter and zoom to see specific projects or timeframes
Watch changes sync automatically with CRM properties
HubSpot offers table, board, and now Gantt views so you can track projects as lists, workflows, or timelines.
HubSpot gives you flexibility in how you view projects:
| View | Best For | Key Benefit |
|---|---|---|
| Table View | Data entry & detail | Spreadsheet-style list of projects and tasks |
| Board View | Kanban workflows | Great for stage-based work like sales pipelines |
| Gantt View | Timelines & dependencies | Visual roadmap for deadlines and progress |
Did you know! HubSpot has also released new Report & Calendar views, plus plans to release many more.
Right away you get basic project management with timelines, tasks, and pipelines, with advanced reporting and AI features on the roadmap.
Project object activated in Object Library
Visual timelines with Gantt charts
Task creation and completion in-line
Drag-and-drop date adjustments
Filters and zoom for timeline control
Deeper integrations with reporting dashboards
Improved dependency mapping across tasks
Enhanced collaboration tools within HubSpot projects
This is just the start. HubSpot has made it clear that Projects will evolve. Expect:
AI-powered project setup (auto-populating best practice steps)
Smarter recommendations based on past projects
Advanced reporting views for resource allocation and forecasting
Because the Project object lives in the Smart CRM, you can:
Trigger workflows when projects hit a certain stage
Connect reporting dashboards to track progress and resourcing
Sync project data with deals, tickets, or custom objects
Align marketing campaigns, sales activities, and service delivery in one hub
Marketing teams: Run a product launch campaign from planning to execution in one system.
Sales teams: Coordinate RFP responses with clear deadlines.
Service teams: Manage onboarding projects and see where clients are in their journey.
HubSpot Projects are available on Starter and up, can be customised, and offer lightweight project management tied to the CRM.
Q: Does HubSpot have a project management tool?
A: Yes. With the new Project object, HubSpot now includes a lightweight, native project management feature connected to your CRM data.
Q: How do I enable the HubSpot Project object?
A: Go to Settings > Data Management > Object Library, tick Projects, and confirm. From there you can configure properties, pipelines, and automation.
Q: How do I access the Gantt chart view in HubSpot?
A: Open any CRM index page (Projects, Deals, Services, or their tasks), click View type, and select Gantt.
Q: Who gets access to Projects?
A: The Project object and Gantt chart view are included in Starter, Professional, and Enterprise plans — no need to upgrade to Enterprise just to unlock it, unlike custom objects.
Q: Can I customise project properties and pipelines?
A: Yes. You can add custom properties, build project pipelines, and tie them into workflows and reports.
Q: What happens if I adjust dates in the Gantt view?
A: Any changes you make sync automatically with the underlying project and task properties.
Q: Is the Project object included in HubSpot’s Free plan?
A: No. Projects are only available on paid tiers starting from Starter.
Q: How does this compare to Asana or ClickUp?
A: HubSpot Projects is not yet as advanced as dedicated tools like Asana or ClickUp. It’s ideal for lightweight project management inside your CRM, keeping timelines tied directly to deals, tickets, and automation. HubSpot is clearly moving in that direction, but advanced task management features are still limited.
Q: What are the current limitations of HubSpot Projects?
A: Complex dependencies, resource allocation, and advanced collaboration features aren’t there yet. For now, it’s best suited for smaller projects, campaign tracking, and onboarding workflows where CRM visibility matters most.
While HubSpot’s new Project object is exciting, there are still some limitations to be aware of:
Basic task management: Projects lack advanced dependency handling, subtasks, and workload balancing found in Asana or ClickUp.
Limited collaboration features: No built-in chat, comments, or advanced permissions per project.
Reporting depth: Project reporting is currently light; detailed resourcing and profitability reports require external tools.
No templates yet: Unlike dedicated PM tools, HubSpot doesn’t yet offer project templates for common workflows.
Still evolving: As it’s in beta, expect features to change or expand over time, but not yet match mature PM platforms.
👉 Bottom line: Projects are fantastic for CRM-connected, lightweight project management, but not a full replacement for a specialised PM suite… yet.
HubSpot Projects bring CRM integration but aren’t yet as advanced as full project management platforms like Asana or ClickUp.
| Tool | Strengths | Weaknesses vs HubSpot |
| Asana | Deep project templates, integrations | Lives outside CRM, disconnected data |
| ClickUp | Powerful task management, automation | Feature-heavy, separate from CRM |
| Monday.com | Flexible boards, automation | Extra cost, not tied to CRM |
| HubSpot Projects | Native to CRM, tied to deals/tasks, connected reporting | Currently lighter on advanced PM features |
Projects are best for light, CRM-connected project tracking, and while not a replacement for Asana, they show HubSpot is moving into that space.
Let’s be clear: the Project object isn’t here to wipe out Asana or ClickUp—at least not yet. Tools like those still have years of refinement in task management, dependencies, and collaboration features.
But HubSpot’s move is telling. By bringing projects into the CRM, they’re signalling that project management is part of the Smart CRM vision.
Right now, Projects works best for teams who want:
Lightweight project management tied directly to deals, tickets, or service delivery
CRM-first visibility, so progress is connected to revenue and customer data
Automation opportunities, linking milestones to workflows and reporting
It’s not a direct competitor to Asana yet—but HubSpot is clearly coming for them, and this release is just the beginning.
The HubSpot Project object finally makes structured project management possible inside your CRM. Paired with the Gantt chart view, you now have:
Visual timelines for tasks and projects
Real-time syncing with CRM data
Workflows and reporting all in one system
And this is just the beginning. With more integrations, reporting options, and AI-powered features on the horizon, Projects is set to become a cornerstone of HubSpot’s Smart CRM.
If your team is juggling tools and losing visibility, this release could be the game-changer you’ve been waiting for.
👉 Want help setting up HubSpot Projects in your portal or even getting the beta enabled for your account? Reach out to us—we’ll help you switch it on, configure it, and make sure it’s set up the right way. Book a free strategy call with us today.